Step Into Authentic Leadership 

Hey, wonderful you! Do you ever feel confined by the invisible barriers that society sets?

Leadership begins with guiding yourself first - with heart, clarity, and courage.

Join me on a journey of self-discovery and growth. Through my newsletter, I’ll share stories, insights, and tools to help you step into your power, embrace your unique energy, and lead authentically—in life and work.

Subscribe now to explore what it means to live and lead on your own terms. Together, let’s break free and create change—inside and out.

Please note! We will never share your personal information - it’s just not cool!


Leadership Runa Magnus Leadership Runa Magnus

Hvernig geta stjórnendur bætt samskipti og undirbúning fyrir fundi með BeBBY-AI

Þessi grein skoðar hvernig fjármálastjórar geta nýtt BeBBY-AI til að bæta samskipti innan teymis, skilja orkuflæði og undirbúa fundi á markvissari hátt. Með því að nýta kínverska orkuspeki og No More Boxes aðferðafræðina, getur BeBBY-AI hjálpað stjórnendum að koma betur til móts við mismunandi samskiptastíla og tryggja sjálfstraust í erfiðum aðstæðum. Fáðu innsýn í hvernig þetta nýstárlega tæki getur umbreytt leiðtogastarfi þínu og samskiptum innan teymisins.

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Unlocking Life’s Evolving Priorities:How Ancient Wisdom and AI Transformed My Perspective to my 93-Year-Old Father

In a world that evolves with every passing moment, our understanding of what truly matters can shift dramatically, even after nearly a century of life.

This blog post explores how my 93-year-old father's journey with the Vitality Test—a unique AI tool combining ancient Chinese wisdom with modern insights—revealed a profound change in his life priorities. His story is a powerful reminder that as we grow older, our values and focus can evolve unexpectedly.

Read on to discover how this realisation can inspire you to embrace your own personal growth and transformation.

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Leadership Runa Magnus Leadership Runa Magnus

Transform Your Leadership: Navigating Internal Challenges with BeBBY's AI Insights

As leaders, we often navigate through uncharted waters, facing external challenges and hidden internal currents. This blog explores how BeBBY, a cutting-edge AI tool integrating ancient wisdom, helps leaders address these unseen forces within themselves and their teams. By fostering open communication and understanding diverse personalities, BeBBY guides leaders towards authenticity and growth. Dive into the journey of transforming leadership dynamics and steering your team towards a brighter future.

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Supporting Kamala Harris: How are my energies driving my values and decisions?

Imagine life as a grand orchestra, with each of us playing a unique instrument, contributing our energies to the symphony of society. Recently, I expressed my support for Kamala Harris on Facebook, sparking a conversation about leadership, integrity, and personal values. Discover how my energetic profile, assessed through ancient Chinese wisdom and AI-powered tools, aligns with Kamala's leadership vision, driving my endorsement.

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Unlock Your Potential: Combining AI and Ancient Wisdom with BeBBY

I recently had an epiphany while developing my AI tool, BeBBY (Better, Bolder & Brighter You). This blend of cutting-edge AI and 3500-year-old Chinese wisdom is not just any ordinary tool. Imagine having an AI tool on your phone that acts as your leadership mentor, combining the timeless insights of The Vitality Test with the revolutionary No More Boxes Methodology. The result? An AI tool that helps teams thrive by improving communication and making everyone feel valued and heard.

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Why I Jetted Off to Malta on a Whim - And Why You Should Too!

Ever considered jetting off on a whim? Dive into this exhilarating recount of a spontaneous trip to Malta for a 70th birthday bash, and find out why letting go of excuses can lead to life's most memorable moments. Plus, discover a new way to tackle life's big questions with my ChatGPT Chat Bot, designed to guide you towards a more joyous and adventurous life.

These elements are designed to entice readers by highlighting the transformative experience of spontaneous travel, the personal insights gained, and the unique interactive tool available for further exploration. This approach not only improves search engine visibility but also engages and motivates readers to act.

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Unboxing the True Self: A Journey of Identity and Empowerment

In the fourth week of a transformative journey, we delve into the art of unboxing our true selves, challenging the confines of societal and personal expectations. This blog post explores the essence of identity shifts, the power of self-love and acceptance, and the journey towards becoming our masterpieces amidst a rapidly evolving world.

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Leading with Laughter: The Unconventional Path to Authentic Leadership

In an era where authenticity in leadership is more prized than ever, humour emerges as an unexpected but vital tool for connecting, inspiring, and leading with genuine impact. From the adventurous spirit of Richard Branson to the relatable wisdom of Sheryl Sandberg and the charismatic humour of Barack Obama, this blog post delves into how laughter can reveal the most authentic facets of leadership. Join us in exploring how a little humour can lighten the mood and strengthen the bonds of leadership.

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Unboxed: A Week of Winks, Walks, and Wisdom

In this week's 'Wit & Wisdom with Rúna', I invite you on a whimsical journey through a week that could easily have been scripted for a sitcom, had it not been so deeply entwined with the fabric of societal change and personal growth. Amidst a cascade of projects and the silent wisdom of night-time musings, I embarked on a soulful quest with Nick Haines to dismantle the conceptual boxes that confine us. This adventure led me to the 'Future of Democracy' conference, where I dared to unravel the gender box before an audience as diverse as the landscapes of my Icelandic homeland.

But the real twist came on a Friday, under the mischievous wink of the afternoon sun, reminding me that life, in its essence, is a collection of misunderstood winks and blind spots. As I laughed at my own expense, a profound realization dawned upon me: if we can challenge our personal and societal boxes, what's to stop us from reimagining democracy itself?

Dive into this week's tale of reflection, unboxing, and the occasional squint against the blinding light of assumption. It's a reminder that sometimes, the most significant revelations come from the most unexpected places – like assuming every driver in Reykjavik is part of a flirtatious conspiracy. Join me as we explore the quirky, the profound, and the laughably human, all while stepping outside our neatly constructed boxes.

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Elevated Musings: A Journey of Serendipity at 33,000 Feet

Welcome aboard my latest adventure in the sky – a tale that soars beyond the ordinary. Picture this: me, Rúna, wedged into a seat that's giving me a free chiropractic treatment, while I'm thousands of feet up in the air. My plan? Simple – soak in some wisdom from podcasts, lose myself in music, and let my thoughts wander. But, as it turns out, my tech skills decided to play hide and seek. My music playlist? More like a teaser than a full-blown concert.

Yet, there's a charm in the unexpected. As the plane hummed and fellow passengers drifted off, I found myself in a symphony of my own making, each song a key to a different memory vault – from the heart-wrenching farewell to my beloved dog to the adrenaline rush of commanding the stage.

Then, as we touched down and I reconnected with the world, a text from my son in Seattle lit up my phone. An invite to Billy Joel's concert – my birthday gift! Was this cosmic timing or just a happy accident? Join me as I unravel this high-flying tale of serendipity, music, and the boundless possibilities that await when we let our thoughts take flight.

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Gossiping - The Art of Finger Gymnastics

In the latest instalment of 'Wit & Wisdom with Rúna', we dive into the world's most ancient pastime—gossiping. But this isn't just idle chatter; it's an art form, a veritable 'Finger Gymnastics'. Ever caught yourself itching for the next titillating tale of someone else's misfortunes? Rúna explores the magnetic pull of gossip and the ironic gymnastics our fingers perform while we're at it—one finger pointed outwards, while the rest point right back at us. She'll take you on a humorous yet insightful journey through the smoke and mirrors of our daily discourse, challenging us to ask: when we’re pointing at others, are we trying to distract from the stories written in the lines of our own hands?

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Leadership Runa Magnus Leadership Runa Magnus

The Irony of Passion and Persistence

Dive into the inaugural entry of "Wit & Wisdom with Rúna," where Rúna Magnus shares her candid reflections on the paradoxical success of her book launch. Discover how embracing just three sales celebrates persistence, self-discovery, and the joy of being content.

Join Rúna as she embarks on a new chapter, filled with laughter and the wisdom of a life unboxed, encouraging us all to flow with the currents of our creation and relish in the quirky journey of life. Subscribe to Rúna's newsletter for more insights on leadership, authenticity, and the power of self-leadership

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The Paradox of Gender Boxes and Why We're All In The Same Mess

Ah, the Women's Strike in Iceland—where 100,000 of us rallied against sexual violence and the pay gap, only to get tangled in our own webs of 'who belongs where.' Let's call it what it was: a comedy of errors in the theatre of social change. We had CEOs and bishops getting the stink eye, men wondering why they were on the 'Do Not Invite' list, and the issue of sexual violence sliding off stage faster than a slippery penguin on ice. Time to smash these limiting boxes and upgrade to quantum thinking, folks! 🎭 Ready for a new act in the play of life?

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The 3rd Watch: The "Job" No One Interviewed You For, But You Got Hired Anyway!

Are you stuck in the never-ending cycle of the 3rd Watch? This invisible job role—chock-full of domestic tasks and societal expectations—isn't just for women; it has a 'Special Edition' designed for men, too!

Let's discuss the need to hit 'unsubscribe' on these outdated roles and how it's time to redefine your identity. Cheers to letting go of unpaid overtime in the family business!

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DEI: A Path to Empowerment or Just Another Box to Tick?


Unpacking the DEI Enigma: When Labels Overshadow Brilliance

Ever been dazzled by the shine of a gift, only to find its content slightly... underwhelming? Delve into the realm of Diversity, Equity, and Inclusion (DEI), and you might catch that vibe.

While DEI's intention is commendable, there's a deeper question to address: Are we genuinely valuing unique strengths, or merely categorising individuals based on societal preconceptions?

As I delve deeper in my upcoming book, "Beyond Gender: The New Rules of Leadership," it becomes evident that to truly empower and include, we must look beyond these categories.

Let's venture together into reshaping DEI, where everyone is celebrated not for the box they're in, but for the essence they bring. After all, shouldn't our souls be free from boxes? Reach out if this stirs a chord within you. Let's co-create a more genuine, inclusive tomorrow.

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Beyond the Impossible: Shaping a Gender-Unbiased World

Picture a world where leaders break free from the confines of gender stereotypes, where authenticity and emotional intelligence reign supreme. It's a world where we embrace each other's unique strengths, fostering a workplace where individuals thrive. In our latest blog post, we explore the transformative vision of leadership beyond gender, challenging the status quo and reimagining a future where leaders empower individuals to reach their full potential. Join us on this inspiring journey towards a more inclusive and authentic world of leadership.

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