RÚNA MAGNÚSDÓTTIR
THE LEADER’S MIRROR
I help leaders see what they've been too close to notice.
Exploring how AI can help leaders become more human—not less.
Creator of BeBBY™, The Leader's Mirror™, and Beyond Boxes Index™.
Based in Iceland. Working with leaders across Europe and North America.
Three ways to work with me
Leadership is changing.
Leadership is changing.
Not because people have changed.
Because the questions we need to ask have.
For 20 years, I've helped leaders better understand themselves, their teams, and the choices they make under pressure.
I'm exploring one of the most important questions of our time.
How can artificial intelligence help us become more human, not less?
AI can help us become more productive.
It can also help us become more aware.
The leaders who learn to do both may have the greatest advantage of all.
That exploration led to the creation of the Beyond Boxes Index™, BeBBY, and a growing body of work exploring the relationship between human awareness, leadership and artificial intelligence.
KEYNOTE SPEAKING
High-impact talks on conscious leadership, AI and the invisible patterns that shape culture. → See speaking topics
BEYOND BOXES INDEX™
A leadership diagnostic built on 3,500 years of energy wisdom. Map your pattern. See your box-based habits.
Make the shift. → Get your personalised map for free
FACILITATED CONVERSATIONS
Executive conversations on AI and leadership, designed to help people think out loud, surface what's unspoken, and leave with a clearer next step. → See how I facilitate
In the room with leaders
GHO Capital Partners · Reykjavík · June 2026
"Rúna created a collaborative and interactive experience that gave our team a deeper understanding of what makes Iceland such a special 'small country' — and valuable lessons in how to build consensus and deliver change."
Stuart Quin, Partner, GHO Capital PartnersHarpa · workshop
"My colleagues and I at the Harpa Conference Centre got a new and insightful view of ourselves and the strength of the group after we participated in the 'Out-Of-The-Box' workshop with Rúna Magnús”
Berglind Ólafsdóttir, Finance Director, Harpa TechWomen4Boards · Zagreb · October 2026
"Facilitated by Rúna Magnúsdóttir, the evening sparked engaging discussions on AI, business strategy, innovation, governance and the future of leadership. A wonderful opportunity for international executives and business owners to exchange perspectives, build connections and explore new possibilities across borders."
Zana Aston, founder TechWomen4Boards"Rúna doesn't teach leadership.
She transmits it."
Karl Friðriksson, Director of Future Studies, Iceland
Keep exploring
Speaking topics → Invite me to speak
Facilitating conversations → See how I facilitate
Knowledge Library: → Explore the Knowledge Library
Latest insights: → Read my latest insights
BOOKS: Three books. One thread: the boxes we live in — and how to step out of them. → Explore the books