Ep#138| Turning the 4'P's in Marketing to 4'E's in Personal Branding

From 4P’s in Marketing to the 4’E’s in Personal Branding

One of the first things I learned about marketing was around the 4P’s in marketing.

  • Product

  • Place

  • Price

  • Promotion

This wisdom is still very much relevant in today’s environment. However, there is one significant component missing when it comes to the new paradigm of marketing, including Personal Branding.

From 2007 I’ve been helping people to discover and brand their brand. My mission has been to give people space to find out who they are, beyond their labels or boxes as I call it.

Jumping out of the boxes that might not be serving you anymore, is a process; it is a journey.

In the new paradigm of personal branding, there are 4 E’s that are even more important to think about than the 4 Ps.

In this solo-episode, I go a little deeper in the process of implementing the 4 E’s in your Personal Branding Strategy with the hope that this little wisdom will help you on your way, making a difference in your world.

To go even deeper into the topic, check out the 5-Day Out-Of-The-Box Challenge, The Brand Called You and / Or The Eight Master Classes from The Change Makers.


I would love to hear from you, if and how this resonates with you and your journey in life.

Please feel free to comment below, or send me a private message via our contact form.


Some great takeaways:

  • Your personal brand is like a full-colour TV screen, give people access to the full spectrum

  • Let your audience have the same experience through all your social platforms

  • When you allow yourself to stay in your flow, you are least likely to experience stuckness

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Life & Leadership Coaching for Authentic, Leaders, Entrepreneurs and Politicians

Life & Leadership Coaching for Authentic, Leaders, Entrepreneurs and Politicians


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Ep#139| Choose Your Personal Brand, Choose Happiness

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Ep#137| Who would you be if you could re-create yourself every day?