Wit & Wisdom with Rúna, the journal blog series

Welcome to "Wit & Wisdom with Rúna," my journal-blog series where humour meets profound insight on the rollercoaster ride of life, leadership, and self-discovery.  

In this journal-blog series, my intention is to authentically peel back the layers of my life's crossroads and delve into the quirky realities of self-discovery and leadership.  

Join me as we navigate the complexities of breaking free from societal boxes, embracing our authentic selves, and finding contentment in being in the flow, all while laughing at the absurdity and beauty of it all.  

"Wit & Wisdom with Rúna" is my journal blog; it explores the journey to trust my flow to become better, bolder, and brighter as me.

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Wit & Wisdom with Rúna:
Journal Blog Post #1

The Irony of Passion and Persistence

Monday, February 5th 2024.

As I sit here, basking in the afterglow of my latest adventure - the launch of "Beyond Gender: The New Rules of Leadership" - I can't help but chuckle at the sheer absurdity of my journey.  

This book wasn't just a project but a testament to my incredible stubbornness. It took me four attempts to write the book. I finally managed to pen down the utopian vision and deep insights that had been dancing around in my head and heart for years. 

I went all in. I strategised, planned, and wrote tons of blog posts and articles, ready to set the world on fire with my ideology -- you are not your gender -- it's all made up! Bla bla bla...

And then, launch day arrived.
Drumroll, please... I sold 3 copies. Not 300, not 30, but 3. As in, one less than 4.  

Now, you might think this was devastating for me. Actually, not - I wasn't surprised.  

In fact, I laughed. It was laughter filled with the realisation that, once again, I had managed to overshoot the runway of current public discourse with my utopian out-of-the-box jet.  

This result didn't sadden me; on the contrary, it invigorated me.  

Writing this book, diving deep into research and exploring the depths of my convictions opened up new realms in my headspace. It allowed me access to a deeper side of myself that could let go of the expectation of widespread acclaim and embrace the value of my own journey.

My Word for 2024 is 'Being in the Flow' 
(yeah, I know not a word, more of a sentence :-) 

This exploration led me to my Word for the year: "Being in the Flow." And with it, the feeling I've chosen to accompany me through this year is CONTENT. Not the kind you scroll through on your phone, but the deep, fulfilling sensation of being at peace with where I am.  

Today, Monday morning following my book launch, I feel so content. So grateful for the incredible leaders who so gracefully accepted my request to speak in a Global Conversation Online Panel to discuss their visions for the new rules of leadership. Amidst the echoes of a global conversation with these incredible individuals passionate about self-leadership and the freedom to be our true selves, I felt it. Contentment.

My success isn't measured by the numbers but by my completion.

The irony of my book launch isn't in the sales figures (or lack thereof). It's in the realisation that success isn't measured by numbers but by the fulfilment of completing something that has haunted my dreams and to-do lists for years. It's in the freedom to laugh at myself, to embrace the quirks of my journey, and to continue pushing boundaries.

The book is done and out there. Now what? 

So here I am, standing at yet another crossroad, pondering the eternal question: "Who do I want to become from now on?"   

And while the path ahead may be clear and, at the same time, somewhat unclear. My resolve to flow with the currents of my creation has never been stronger. 

The feeling of contentment, the joy of laughing at the quirks of my human experience, and the wisdom gained from a lifetime of leadership and entrepreneurship are the treasures I carry into this new chapter.

To those who've been with me on this journey, to the three fabulous people who bought the book and the unseen readers who may someday stumble upon my utopian vision, I say: Embrace the flow, find your contentment, do what your heart, mind and gut guides you to do, most importantly never stop laughing at the beautiful absurdity of being gloriously, stubbornly, uniquely you.

Until my next journal entry - it could be tomorrow or next week.
Keep flowing and keep growing.

Reykjavík, Iceland, February 5th 2024.